Creating content that conveys an organization's essence, mission, and strengths, how it uniquely meets the needs of its markets or constituents, is the foundation of strategic communications. Joe Wrinn knows how best to illustrate key themes and document important moments for the greatest visual impact. As a result, the audience feels like they're inside the organization; they see the work it does and the value it provides. In other words, the effective use of visual elements across all media platforms is essential in today's communications strategies